Designed in Great Britain | Made in Italy
[email protected]
+ 44 (0) 1454 238940


Our fabulous sister stores in and around the


As well as selling the full Luella collection, Sassy & Boo also stocks a beautiful range of

guest clothing, footwear, and accessory brands. Everything a Sassy lady needs can

be found in one of our stores.


This will run from Friday the 25th of November to Friday the 9th of December. 
Make sure to pop into your local Sassy & Boo store to check out our knitwear promotion.

Offer is only available in stores only.


You can shop the full Luella range here on the Luella Fashion website, or visit our popular Sassy & Boo boutiques for a wonderful in-person experience,

characterised by friendly customer service and attention to detail. 

Find us in Bath, Bradford-on-Avon, Cirencester, Frome, Marlborough, Malmesbury, Tetbury, Woodstock 

Want to get in touch with one of our Sassy & Boo stores or speak with a Sassy team

member? Contact us today.

Read our founder's story here.

Boutique Star Awards 

We are delighted to share some amazing news with you all...

 Sassy & Boo are proud to announce that we WON the Visual Merchandiser of the year 2022 Star


This was awarded by The Boutique Magazine.

The night was filled with laughs and celebrations, accompanied by many other successful businesses.

 We had the most memorable time in London, and a wonderful evening at the Mayfair Hotel.

 Huge congratulations to the other hard-working companies, as the competition was strong this year.

 Many thanks to everyone involved and the wonderful team that we have within Sassy & Boo.