Designed in Great Britain | Made in Italy
[email protected]
+ 44 (0) 1454 238940


Our fabulous sister stores in and around the


As well as selling the full Luella collection, Sassy & Boo also stocks a beautiful range of

guest clothing, footwear, and accessory brands. Everything a Sassy lady needs can

be found in one of our stores.

You can shop the full Luella range here on the Luella Fashion website or visit our popular Sassy & Boo boutiques for a wonderful in-person experience,

characterised by friendly customer service and attention to detail. 

Find us in Bath, Bradford-on-Avon, Cirencester, Frome, Marlborough, Malmesbury, Tetbury, Woodstock & Broadway.

Want to get in touch with one of our Sassy & Boo stores or speak with a Sassy team member? Contact us today.

Read our founder's story here.

What's on...

Broadway new shop (5)     

We would like to introduce our brand-new store at 

21 The green, Broadway WR12 7AA. 
Come browse our latest collections, and meet our friendly sassy stylists, always on hand to solve any style dilemmas and help you colour your life!
See you soon!

Boutique Star Awards 

We are delighted to share some fantastic news with you all...

 Sassy & Boo proudly announce that we WON the Visual Merchandiser of the year 2022 Star Award.

The Boutique Magazine awarded this.

The night was filled with laughs and celebrations, accompanied by many other successful businesses.

 We had the most memorable time in London and a wonderful evening at the Mayfair Hotel.

 Congratulations to the other hard-working companies; the competition was strong this year.

 Many thanks to everyone involved and our fantastic team within Sassy & Boo.