Designed in Great Britain | Made in Italy
+ 44 (0) 1454 238940
Register as a Luella Stockist
Thank you for applying to become a Luella stockist. The information you have provided helps us to ensure that there is no conflict with any of our current stockists and that our brand is compatible with the other brands sold in your store.
It can take up to 48 hours to approve your application, and sometimes longer if your application is made over a weekend. However, we will endeavour to deal with your application as quickly as we can.
Once you are approved as a stockist, we will provide you with the requisite information to allow you to access trade prices on our website. In return all we ask is that your first order consists of a minimum of 2 items per style and is for a minimum of 10 pieces. Orders can be placed online or by e-mail to [email protected]. Please put your Trading Name in the subject line of the email.
Orders placed before 1pm are usually despatched the same day subject to payment on a proforma basis. Orders placed after 1pm are not guaranteed for next day delivery but will be despatched the following day, subject to payment.
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will be charged on a proforma basis.
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
Trading Terms & Conditions
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
“Luella”, “we”, “us” means Luella Fashion Limited
“You” “Your” “Yours” means the Trade Customer to whom each sale relates
“RRP” means Recommended Retail Price
Orders
After you have placed and paid for your first order with us there is no minimum order, either for quantity or value, for any subsequent and continuing orders.
Returns Policy
Our Returns Policy is set out on each proforma or invoice we send you and is as follows:
PLEASE INSPECT ALL GARMENTS IMMEDIATELY UPON RECEIPT OF YOUR ORDER. ANY RETURNS MUST BE MADE WITHIN 7 DAYS FOR A FULL CREDIT OR REFUND. RETURNS AFTER THAT TIME WILL NOT QUALIFY FOR A CREDIT OR REFUND EXCEPT IN EXCEPTIONAL CIRCUMSTANCES. WE CANNOT ACCEPT LIABILITY FOR ITEMS DAMAGED WHILST ON YOUR SHOP FLOOR NOR CAN WE ACCEPT LIABILITY FOR ITEMS AFTER THEY HAVE BEEN SOLD BY YOU.
All stockists are advised to read our Garment Care Guide and to ensure they are familiar with its contents when advising their customers about how to care for Luella products.
Please telephone us on 01454 238940 if you wish to make a return. We will provide you with a Returns Number and discuss with you the best method of returning the item(s) to us. We will refund standard second class postage (not signed for) charges only unless we have expressly agreed with you a return by an alternative method.
Please note: where non-fault returns are made without our express consent a re-stocking fee of 15% plus VAT of the value of the items returned will be (i) invoiced to you; or (ii) deducted from the value of any credit note(s) issued to you.
Credit Terms
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will always be charged on a proforma basis. For the purpose of this provision “regular” means at least every 30 days.
We undertake credit checks on all customers and reserve the right to refuse credit where a credit search indicates that offering credit may pose an unreasonable risk that we may not be paid within the requisite period or at all.
We reserve the right to withdraw credit terms where customers exceed the 30-day payment terms. Additionally, we reserve the right to charge interest on all late payments in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
Legal Title
Title in any goods supplied by Luella will remain with Luella until payment in full has been received by us.
Website Only Retailers
We may decline to trade with website only retailers at our sole discretion. Should we choose to trade with any website only retailers we reserve the right to set a minimum price for any Luella branded garments or accessories that appear on the website. Website only retailers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed. The purpose of this provision is to protect the trade of our Bricks & Mortar stockists, whose overheads are much higher than those of online only retailers.
Online Trading & E-Commerce – All Customers
You may not sell on eBay, Amazon or similar website or any discount website without our express written permission. Bricks and Mortar stockists with their own online trading/e-commerce platforms must adhere to any RRP that we set for any Luella branded garments or accessories.
Home Sellers, Pop Up Shops & Table Top Sellers
We may decline to trade with Home Sellers, Pop Up Shops & Table Top Sellers at our sole discretion. Home Sellers are defined as retailers who trade from residential or non-commercial premises.
Should we choose to trade with Home Sellers, Pop Up Shops & Table Top Sellers we reserve the right to set a minimum price for any Luella branded garments or accessories. Home Sellers, Pop Up Shops & Table Top Sellers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed.
All Pop Up Shops and Table Top Sellers with whom we agree to trade must obtain our express permission sell Luella in advance of advertising any event and venue where they intend to sell Luella branded garments and accessories. This is to avoid any conflict with current Bricks & Mortar stockists in commercial locations where those stockists have exclusivity. This applies to all one-off events including, but not limited to, Christmas markets, other seasonal fairs and sporting events, including horse trials.
Bricks & Mortar Retailers – Moving Premises
Where your trading address changes, and you wish to continue to sell Luella you must contact us before you move to ensure we can still supply you at your new premises. Please note we cannot guarantee that we will continue to trade with you if we have an existing customer in the area into which you will be moving.
Failure to Adhere to our Stockists’ Trading Terms & Conditions
We reserve the right to decline orders and/or withdraw credit terms without notice where trade customers have breached our Terms & Conditions.
Limitation of Liability
Luella shall not be liable for any damage or loss whatsoever and howsoever arising without our prior approval or consent. Such approval or consent shall not be unreasonably withheld provided we are notified of any loss or damage within 7 days of the provision of those goods or services and we are given an opportunity to rectify or make good any faults or defects.
Luella shall not be liable or in breach of contract for the provision of goods or services – or any failure to provide those goods or services - if the damage or default whether wilful or neglectful arises out of the negligence, dishonesty or deliberate breach by or on behalf of individuals, agents or third parties beyond our reasonable control. Similarly, where there has been a failure by you - or any party to whom you sell goods provided by us - to follow our reasonable instructions we will accept no liability for damage or wear and tear.
Force Majeure
Luella shall not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond our reasonable control. Such causes include, but are not limited to: power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, including government mandated shutdowns or lockdowns in the event of a pandemic or similar risk to health event, or any other action that is beyond our control.
Governing Law
The laws of England & Wales will apply in our contract with you and in all cases and without exception.
These Terms & Conditions supplement the Terms & Conditions for use of our website which can be found here.
At Luella our Cashmere Blend knitwear is manufactured in Italy with Italian yarn. All of our yarns contain up to 30% cashmere, and are blended with either merino wool, or a blend of merino wool and bamboo. The bamboo blended yarn is manufactured especially for us and is exclusive to Luella in the UK.
To ensure our knitwear has a robustness and longevity that doesn’t always come with 100% cashmere, we add up to 10% synthetic fibre to our yarns, which might be polyamide or the metallic lurex yarn that features in many of our styles. Whatever the blend of the yarn, Luella cashmere blend knitwear always has a luxurious quality and feel.
In order to ensure a perfect wear each time it’s important to take care of your garment.
We recommend washing Luella knitwear by hand using a detergent designed for cashmere, wool or delicate fabrics. Baby shampoo can be a great, gentle alternative. You can also launder your Luella knitwear on a hand wash cycle in the washing machine at no more than 30 degrees. For best results place the knitwear in a laundry net and don’t spin at more than 700rpm. Never wring your cashmere garment – lay it out flat on a towel and gently ease it into shape before rolling it up in the towel to squeeze out any excess water. Then lay it out flat on a drying rack or a clean towel.
Whichever method you choose to wash your cashmere, it’s always a good idea to gently de-pill your garment with a cashmere comb before washing it. Cashmere and wool are always prone to pilling – this is nothing to do with the quality of the product, but more to do with wearing it. And if you love it, you’ll wear it often! Pilling is a natural process caused when the fibres in the yarn rub against each other and form small balls. De-pilling your garment regularly will improve its appearance and maintain its longevity. And to ensure your garment keeps it shape, it’s best to store it folded.
Whether you’ve purchased sequined knitwear or sequined linens or cottons, we advise that they should be washed inside out at no more than 30 degrees. If you’re putting them in the washing machine, we recommend using a laundry net to avoid any inadvertent snagging of the sequins on other items of clothing. These garments are made using recycled polyester sequins.
Linens and cottons are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees with a gentle detergent. If your linen is either dark in colour, or bright and vibrant, a cold wash will ensure the colours don’t fade.
Viscose and rayon are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees on a hand wash cycle with a gentle detergent. If your garment is delicate turn it inside out and place it in a laundry net.
Explore the Luella Loves blog for tips and advice on styling, things to do in your downtime and our new favourite things. Find the blog for you.
6th of March 2025
In the first part of our Indian journey, we explored the explosion of colours and inspiration which shaped the heart of Luella’s collections.
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21st of November 2024
We call it party season, but it’s not all about big, glamorous events. More often than not, our calendars are filled with those semi-special moments—after-work drinks, cozy dinners with friends, or weekend gatherings.
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07th November 2024
As the leaves turn golden and the air gets crisper, it’s time to refresh your wardrobe with the rich, vibrant hues of autumn. This Autumn/Winter season is all about layering, textures, and playing with colour to create cosy, stylish looks.
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12 September 2024
As the leaves turn golden and the days grow shorter, autumn arrives with its crisp air and vibrant colours, inviting us to embrace a new season of style.
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20th of June
As the days grow longer and temperatures rise, dressing for summer becomes an art of balancing comfort and style. The key to achieving this effortless summer look lies in one wonder fabric: linen!
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Mohair and Alpaca fibres offer a myriad of benefits that make them perfect choices for stylish and comfortable knitwear.
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Join us on an exciting journey as we reveal our spring/summer 2024 collection, inspired by the rich and diverse hues of India.
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10/10/2023
Here’s everything you need to know about wearing colour all year round. From colourful cashmere to picking your prints, our guest stylist Karen takes us through the season with her expert style tips.
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12th May 2023
If you have a wardrobe full of neutrals, then introducing colour can be quite a daunting task, but I can assure you it’s not that scary at all once you know how. Read my step-by-step guide, which will have you wearing colour confidently in no time.
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10th March 2023
Patterns can throw even the most discerning shopper, especially in a shirt. Here’s how to choose clothes that match any pattern.
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17th January 2023
We all tend to dress down in the winter, but that doesn’t mean you can’t use pops of colour to bring excitement and interest to your look.
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3rd January 2023
Wondering what the best ways are to style linen clothing for spring? Take a look at our latest guide to find out.
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15th December 2022
What does Spring/Summer 2023 hold in terms of colour trends? We explore what to expect in this latest article.
15th December 2022
Wondering if you can wear cashmere in the summer? And if so, what’s the best approach? Take a look at our latest guide to find out.
1st November 2022
Who says that you can’t wear bright colours in Winter? In our latest guide, we explore staple pieces to make your wardrobe pop in the colder months.
14th October 2022
There’s no denying that a bit of sparkle in your wardrobe is an exciting thing. But how should you wear sequins, and what items do they pair with? Find out in our latest guide.
28th October 2022
In our latest guide, we explore women’s Spring/Summer fashion trends for 2023. Discover the latest upcoming trends inside!
07 December 2022
In our latest guide, we explore women’s Spring/Summer fashion trends for 2023. Discover the latest upcoming trends inside!
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10th October 2022
In our latest guide, we explore 5 ways to style knitwear this autumn. Take a look inside for style inspiration!
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14th July 2022
Wondering what the best ways are to wear stripes? Take a look at our latest guide to find out!
20th June 2022
Take a look at our latest guide to see the 7 styling tips on how to wear a kaftan.
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11th April 2022
Looking for summer fashion tips and inspiration? Take a look at our latest guide for everything you need to be aware of in summer 2022!
3rd March 2022
If you want to know what knitwear we’re loving this season, then look no further than this knit list, featuring six of our favourite jumper and cardigan styles.
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23rd February 2022
Here’s everything you need to know about cashmere in our latest guide. From buying and cleaning to wearing and washing, discover what you need to know inside.
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19th January 2022
When it comes to washing your cashmere clothing, what do you need to be aware of? Take a look inside at our latest article.
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18th January 2022
Here’s everything you need to know when it comes to ironing or steaming cashmere clothing.
17th January 2022
Wondering whether cashmere is sustainable or natural? Find out what you need to know in our latest guide.
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5th November 2021
Wondering why you should wear cashmere in winter? Take a look at our latest guide to find out!
2nd November 2021
Take a look at our latest guide for everything you need to know about stopping your cashmere clothing from pilling.
26th October
When it comes to choosing between cashmere or cotton, where do you start? Find out in our latest guide.
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22nd October 2021
Wondering how you can wear your summer dresses in autumn? We’ve got the perfect guide for you!
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5th October 2021
Cotton is, and always has been, valued for a host of benefits. Read on to find out where it comes from, how cotton knitwear is made and about our cotton range.
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22nd September 2021
People often find green harder to wear than other colours, so we’ve six different ideas for how to style it.
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20th September 2021
Take a look at our latest guide to understand what a cashmere-blend is, what you need to know when it comes to caring for cashmere clothing and much more.
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21st July 2021
Bold and brilliant, daring colour palettes are an easy way to lift your outfit and your mood. Discover our top tips for harnessing the power of colour.
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18th June 2021
Join Creative Director and Founder, Alison Townshend as she shares how the business started, the story so far, and which pieces from our summer collection she’s wearing this season.
8th June 2021
Since the pandemic hit in 2020, we’ve been eagerly awaiting a summer getaway abroad. We asked members of Team Luella to tell us their top holiday destinations for 2021, and where they're looking forward to visiting again soon!
7th May 2021
Linen is the ultimate natural fibre with both functional and ethical appeal. It has a natural, soft and breathable feel that’s perfect for keeping cool on warm days. Read on to discover linen's wonderful characteristics and why it’s an obvious choice for our summer collection.
9th April 2021
Shopping at businesses in our communities can have a tremendous impact. There's never been a better time to shop local. As Luella HQ is based in Tetbury, Gloucestershire, we’ve shone a light on some of our favourite locally owned stores and eateries in the area.
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19th Feb 2021
Discover some of the ways we’re respecting the planet and reducing our environmental impact as a business.
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5th March 2021
At Luella, we get lots of requests from customers asking for information on how to look after their cashmere jumpers, so we've put together this helpful how-to guide.
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