Designed in Great Britain | Made in Italy
+ 44 (0) 1454 238940
Register as a Luella Stockist
Thank you for applying to become a Luella stockist. The information you have provided helps us to ensure that there is no conflict with any of our current stockists and that our brand is compatible with the other brands sold in your store.
It can take up to 48 hours to approve your application, and sometimes longer if your application is made over a weekend. However, we will endeavour to deal with your application as quickly as we can.
Once you are approved as a stockist, we will provide you with the requisite information to allow you to access trade prices on our website. In return all we ask is that your first order consists of a minimum of 2 items per style and is for a minimum of 10 pieces. Orders can be placed online or by e-mail to [email protected]. Please put your Trading Name in the subject line of the email.
Orders placed before 1pm are usually despatched the same day subject to payment on a proforma basis. Orders placed after 1pm are not guaranteed for next day delivery but will be despatched the following day, subject to payment.
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will be charged on a proforma basis.
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
Trading Terms & Conditions
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
“Luella”, “we”, “us” means Luella Fashion Limited
“You” “Your” “Yours” means the Trade Customer to whom each sale relates
“RRP” means Recommended Retail Price
Orders
After you have placed and paid for your first order with us there is no minimum order, either for quantity or value, for any subsequent and continuing orders.
Returns Policy
Our Returns Policy is set out on each proforma or invoice we send you and is as follows:
PLEASE INSPECT ALL GARMENTS IMMEDIATELY UPON RECEIPT OF YOUR ORDER. ANY RETURNS MUST BE MADE WITHIN 7 DAYS FOR A FULL CREDIT OR REFUND. RETURNS AFTER THAT TIME WILL NOT QUALIFY FOR A CREDIT OR REFUND EXCEPT IN EXCEPTIONAL CIRCUMSTANCES. WE CANNOT ACCEPT LIABILITY FOR ITEMS DAMAGED WHILST ON YOUR SHOP FLOOR NOR CAN WE ACCEPT LIABILITY FOR ITEMS AFTER THEY HAVE BEEN SOLD BY YOU.
All stockists are advised to read our Garment Care Guide and to ensure they are familiar with its contents when advising their customers about how to care for Luella products.
Please telephone us on 01454 238940 if you wish to make a return. We will provide you with a Returns Number and discuss with you the best method of returning the item(s) to us. We will refund standard second class postage (not signed for) charges only unless we have expressly agreed with you a return by an alternative method.
Please note: where non-fault returns are made without our express consent a re-stocking fee of 15% plus VAT of the value of the items returned will be (i) invoiced to you; or (ii) deducted from the value of any credit note(s) issued to you.
Credit Terms
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will always be charged on a proforma basis. For the purpose of this provision “regular” means at least every 30 days.
We undertake credit checks on all customers and reserve the right to refuse credit where a credit search indicates that offering credit may pose an unreasonable risk that we may not be paid within the requisite period or at all.
We reserve the right to withdraw credit terms where customers exceed the 30-day payment terms. Additionally, we reserve the right to charge interest on all late payments in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
Legal Title
Title in any goods supplied by Luella will remain with Luella until payment in full has been received by us.
Website Only Retailers
We may decline to trade with website only retailers at our sole discretion. Should we choose to trade with any website only retailers we reserve the right to set a minimum price for any Luella branded garments or accessories that appear on the website. Website only retailers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed. The purpose of this provision is to protect the trade of our Bricks & Mortar stockists, whose overheads are much higher than those of online only retailers.
Online Trading & E-Commerce – All Customers
You may not sell on eBay, Amazon or similar website or any discount website without our express written permission. Bricks and Mortar stockists with their own online trading/e-commerce platforms must adhere to any RRP that we set for any Luella branded garments or accessories.
Home Sellers, Pop Up Shops & Table Top Sellers
We may decline to trade with Home Sellers, Pop Up Shops & Table Top Sellers at our sole discretion. Home Sellers are defined as retailers who trade from residential or non-commercial premises.
Should we choose to trade with Home Sellers, Pop Up Shops & Table Top Sellers we reserve the right to set a minimum price for any Luella branded garments or accessories. Home Sellers, Pop Up Shops & Table Top Sellers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed.
All Pop Up Shops and Table Top Sellers with whom we agree to trade must obtain our express permission sell Luella in advance of advertising any event and venue where they intend to sell Luella branded garments and accessories. This is to avoid any conflict with current Bricks & Mortar stockists in commercial locations where those stockists have exclusivity. This applies to all one-off events including, but not limited to, Christmas markets, other seasonal fairs and sporting events, including horse trials.
Bricks & Mortar Retailers – Moving Premises
Where your trading address changes, and you wish to continue to sell Luella you must contact us before you move to ensure we can still supply you at your new premises. Please note we cannot guarantee that we will continue to trade with you if we have an existing customer in the area into which you will be moving.
Failure to Adhere to our Stockists’ Trading Terms & Conditions
We reserve the right to decline orders and/or withdraw credit terms without notice where trade customers have breached our Terms & Conditions.
Limitation of Liability
Luella shall not be liable for any damage or loss whatsoever and howsoever arising without our prior approval or consent. Such approval or consent shall not be unreasonably withheld provided we are notified of any loss or damage within 7 days of the provision of those goods or services and we are given an opportunity to rectify or make good any faults or defects.
Luella shall not be liable or in breach of contract for the provision of goods or services – or any failure to provide those goods or services - if the damage or default whether wilful or neglectful arises out of the negligence, dishonesty or deliberate breach by or on behalf of individuals, agents or third parties beyond our reasonable control. Similarly, where there has been a failure by you - or any party to whom you sell goods provided by us - to follow our reasonable instructions we will accept no liability for damage or wear and tear.
Force Majeure
Luella shall not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond our reasonable control. Such causes include, but are not limited to: power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, including government mandated shutdowns or lockdowns in the event of a pandemic or similar risk to health event, or any other action that is beyond our control.
Governing Law
The laws of England & Wales will apply in our contract with you and in all cases and without exception.
These Terms & Conditions supplement the Terms & Conditions for use of our website which can be found here.
At Luella our Cashmere Blend knitwear is manufactured in Italy with Italian yarn. All of our yarns contain up to 30% cashmere, and are blended with either merino wool, or a blend of merino wool and bamboo. The bamboo blended yarn is manufactured especially for us and is exclusive to Luella in the UK.
To ensure our knitwear has a robustness and longevity that doesn’t always come with 100% cashmere, we add up to 10% synthetic fibre to our yarns, which might be polyamide or the metallic lurex yarn that features in many of our styles. Whatever the blend of the yarn, Luella cashmere blend knitwear always has a luxurious quality and feel.
In order to ensure a perfect wear each time it’s important to take care of your garment.
We recommend washing Luella knitwear by hand using a detergent designed for cashmere, wool or delicate fabrics. Baby shampoo can be a great, gentle alternative. You can also launder your Luella knitwear on a hand wash cycle in the washing machine at no more than 30 degrees. For best results place the knitwear in a laundry net and don’t spin at more than 700rpm. Never wring your cashmere garment – lay it out flat on a towel and gently ease it into shape before rolling it up in the towel to squeeze out any excess water. Then lay it out flat on a drying rack or a clean towel.
Whichever method you choose to wash your cashmere, it’s always a good idea to gently de-pill your garment with a cashmere comb before washing it. Cashmere and wool are always prone to pilling – this is nothing to do with the quality of the product, but more to do with wearing it. And if you love it, you’ll wear it often! Pilling is a natural process caused when the fibres in the yarn rub against each other and form small balls. De-pilling your garment regularly will improve its appearance and maintain its longevity. And to ensure your garment keeps it shape, it’s best to store it folded.
Whether you’ve purchased sequined knitwear or sequined linens or cottons, we advise that they should be washed inside out at no more than 30 degrees. If you’re putting them in the washing machine, we recommend using a laundry net to avoid any inadvertent snagging of the sequins on other items of clothing. These garments are made using recycled polyester sequins.
Linens and cottons are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees with a gentle detergent. If your linen is either dark in colour, or bright and vibrant, a cold wash will ensure the colours don’t fade.
Viscose and rayon are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees on a hand wash cycle with a gentle detergent. If your garment is delicate turn it inside out and place it in a laundry net.
There have been times throughout fashion history when specific colours – or families of colours – dominated the catwalk and the high street stores. However, that hold has been weakening for over twenty years, and you have to look carefully to spot colour trends as people show their individuality with their colours and styles more than ever before.
That’s not to say there are no trends to spot. Since clothes are meant to be worn with other things – jeans with jumpers, dress with accessories and so on – some patterns emerge that keep the colour wheels of the fashion world achieving harmony. The collections of 2023’s spring and summer seasons are no exception. There’s still a kaleidoscope of colour options to choose from, and the trend of mixing and matching seemingly contrasting combinations multiplies the number of ideas at your disposal. But we can still identify some dominant colours and keyline separators by monitoring the worldwide looks.
Do you have to follow every fashion rule? No! But at least having an eye on the trends might help you pick out a few essentials that you can be confident will pair up with the other garments in your wardrobe, on your shoe rack and coat hooks. So let’s identify the ones that look set to bring a splash of colour to spring and summer ’23. Spoiler warning – you’re going to need those sunglasses.
It has been happening for a few seasons now, but there seems to be a concerted effort to bring some splashes of vivid colour back to our fashion lives. Although, of course, it could simply be the cycle's next phase, as the colourful look last made an appearance in the early 2000s and the 1980s. But there could also be truth in the idea that we’ve had a few years of drabness, forced by lockdowns, working from home and without socialising, and everyone’s ready to step out into the world again.
Whatever the cause, the return of bright colour is conspicuous in most significant collections, including our own, so it’s looking like a real trend. Don’t forget the SS2023 supplies would have been designed way back in 2021, just as the pause button was released. Colour is optimism, and there’s no better time to pull it off than during those days in late spring and early summer when your world is blooming.
A welcome arrival is the fresh look of a bright green. It’s showing up in skirts, tops and even trousers, but it instantly brings an air of positivity, brightness and warmth, even though it’s technically an excellent colour. Light green has the quality of becoming a darker green in the folds, contours and shadows, and the net result is a lively organic look that exudes joie de vivre wherever you go.
Green is a shade that does come alive when it’s bright, especially with a subtle blue hue. While dark green can have a luxurious, drawing-room vibe, it’s just pure fun and vivacity when it's light. The Nova Cashmere jumper comes in jade, and with its prominent star motif, there’s no doubt about the radiance you’re projecting.
While blue can play second fiddle to green in a new jade or turquoise, it’s another colour that holds its own when its brightness is maximised in your look. Throw in a bit of lurex for sparkle, and you’ve done it again – brought lightness and joy to a top jumper. You can even go much paler with the blue, which still works as a treat, especially with jeans. A vivid blue also sets off a second intense colour, especially one of the brighter purples, and if you adore the shimmer of sequins, blue echoes the midsummer night sky with its moody romance.
In short, with all the azure breeziness they bring, these pale blues will be a signature colour come spring and summer of 2023. Worn as an outer layer or showing from underneath your open jacket, you’ve got summer sewn up. Try it against a reddish brown in your coat, shoes and accessories, and both colours complement and enhance each other beautifully.
Primaries and secondaries are pretty obvious choices for brightness, but you can also bring the luminescence with some pinks and creams. Our Malia colour block jumper in hot pink is an excellent example of how you can use a central block of colour to emphasise highlight shades or invert it and let the pinks do the accent work. A baby pink keeps the spring potential alive, and an ivory-shaded jumper finishes your collection beautifully – it’s bright and cheery but not overwhelming, ideal as an everyday top or to wear under a colourful jacket or blazer.
There also seems to be an emerging trend for going that little bit extra with the brightness control. We’re not entirely talking 1980s Day-Glo here, but if you can imagine Day-Glo being 11, then there’s an in-between collection of colours at 10.5 – a lustrous take on fluorescence. It’s restricted to highlights and perhaps the odd sporting outfit at the moment, but it could go either way, although as a tasteful fashion house, we’re not sure if we’ll be following that particular trend!
Just as every comedy double act has a straight one setting up the gags and a funny one delivering the punchlines, the fashion for brightness also needs some subdued tones to keep balance and groundedness; after all, if everything is bright, then by definition, nothing is illuminated.
But as we covered above, there still needs to be an overall palette to keep clashes to a minimum, and that’s why you’ll also see some typically subdued hues making an appearance, whether they’re whole garments or the balancing lowlights of the vigorous tops.
Here are some toned-down shades cropping up more than usual on the style circuit for the middle of 2023.
Grey is, of course, the ultimate staple, second only to black when it comes to matching with colour highlights. But it has been hidden for a few seasons, apart from in joggers and hoodies. Now we’re seeing a return of more lustrous greys, with subtle hints of colour either blended into the fabric or achieved with narrow stripes and hoops.
You might get used to seeing some organic greys – pale lilac greys, lavender, eucalyptus and paprika. They’re ever so subtle, but you’ll need to keep an eye on which direction a grey garment is pointing, as you should be matching like with like when it comes to your dominant colour.
Darker greys like slate, lead, and graphite will also form grounded backing foundations for the explosions of colour going on elsewhere in your ensemble. You’re a bit freer when mixing and matching the darker greys, but do remember to have at least some nods to colour flashes, even in relatively formal settings.
We already brought the cream, but what goes perfectly with such a warm white? A rich roasted brown, of course. If you like your coffee black, your drink of choice will be ideal in style this year, so make sure you ask for it in a glass. But just as there are different tastes in coffee, so are there different hues of brown that will set off your highlight greens and blues perfectly.
Try a mid-depth mocha to work alongside your blue tops and skirts, or go for the lighter cappuccino when pairing it with a vivid green. For the latter combination, try to stick to colour blocks rather than an intermingling of brown and green, as that’s veering a little too close to a camouflage palette, which might not be the look you’re aiming for.
We’ve got new collections feeding in all the time, which is why you should start paying attention once winter’s drawing close, so you can have your spring and summer wardrobe hot to trot as soon as the bluebells start popping up. Of course, you’ll need knitwear when it’s cool, but don’t forget that it’s perfectly wearable all through the summer, especially when it’s a light and breathable cashmere, whether it’s a jumper, a cardigan or a shawl.
Our colour block collection is always worth bookmarking as there’s a steady stream of new looks that we’re bringing in. The trending colours will, of course, be prominent, but if you’re the type who knows what to wear to suit your style, you’ll find plenty of delightful options in the complete range of colours.
And don’t forget your layering essentials either – those T-shirts, long-sleeve tops, shirts, and vests might not always get the recognition they deserve, but when they’re this good quality and in the colours and shapes you love, they’re an integral part of the spring and summer wardrobe that you’ll wear again and again.
