Designed in Great Britain | Made in Italy
+ 44 (0) 1454 238940
Register as a Luella Stockist
Thank you for applying to become a Luella stockist. The information you have provided helps us to ensure that there is no conflict with any of our current stockists and that our brand is compatible with the other brands sold in your store.
It can take up to 48 hours to approve your application, and sometimes longer if your application is made over a weekend. However, we will endeavour to deal with your application as quickly as we can.
Once you are approved as a stockist, we will provide you with the requisite information to allow you to access trade prices on our website. In return all we ask is that your first order consists of a minimum of 2 items per style and is for a minimum of 10 pieces. Orders can be placed online or by e-mail to [email protected]. Please put your Trading Name in the subject line of the email.
Orders placed before 1pm are usually despatched the same day subject to payment on a proforma basis. Orders placed after 1pm are not guaranteed for next day delivery but will be despatched the following day, subject to payment.
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will be charged on a proforma basis.
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
Trading Terms & Conditions
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
“Luella”, “we”, “us” means Luella Fashion Limited
“You” “Your” “Yours” means the Trade Customer to whom each sale relates
“RRP” means Recommended Retail Price
Orders
After you have placed and paid for your first order with us there is no minimum order, either for quantity or value, for any subsequent and continuing orders.
Returns Policy
Our Returns Policy is set out on each proforma or invoice we send you and is as follows:
PLEASE INSPECT ALL GARMENTS IMMEDIATELY UPON RECEIPT OF YOUR ORDER. ANY RETURNS MUST BE MADE WITHIN 7 DAYS FOR A FULL CREDIT OR REFUND. RETURNS AFTER THAT TIME WILL NOT QUALIFY FOR A CREDIT OR REFUND EXCEPT IN EXCEPTIONAL CIRCUMSTANCES. WE CANNOT ACCEPT LIABILITY FOR ITEMS DAMAGED WHILST ON YOUR SHOP FLOOR NOR CAN WE ACCEPT LIABILITY FOR ITEMS AFTER THEY HAVE BEEN SOLD BY YOU.
All stockists are advised to read our Garment Care Guide and to ensure they are familiar with its contents when advising their customers about how to care for Luella products.
Please telephone us on 01454 238940 if you wish to make a return. We will provide you with a Returns Number and discuss with you the best method of returning the item(s) to us. We will refund standard second class postage (not signed for) charges only unless we have expressly agreed with you a return by an alternative method.
Please note: where non-fault returns are made without our express consent a re-stocking fee of 15% plus VAT of the value of the items returned will be (i) invoiced to you; or (ii) deducted from the value of any credit note(s) issued to you.
Credit Terms
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will always be charged on a proforma basis. For the purpose of this provision “regular” means at least every 30 days.
We undertake credit checks on all customers and reserve the right to refuse credit where a credit search indicates that offering credit may pose an unreasonable risk that we may not be paid within the requisite period or at all.
We reserve the right to withdraw credit terms where customers exceed the 30-day payment terms. Additionally, we reserve the right to charge interest on all late payments in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
Legal Title
Title in any goods supplied by Luella will remain with Luella until payment in full has been received by us.
Website Only Retailers
We may decline to trade with website only retailers at our sole discretion. Should we choose to trade with any website only retailers we reserve the right to set a minimum price for any Luella branded garments or accessories that appear on the website. Website only retailers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed. The purpose of this provision is to protect the trade of our Bricks & Mortar stockists, whose overheads are much higher than those of online only retailers.
Online Trading & E-Commerce – All Customers
You may not sell on eBay, Amazon or similar website or any discount website without our express written permission. Bricks and Mortar stockists with their own online trading/e-commerce platforms must adhere to any RRP that we set for any Luella branded garments or accessories.
Home Sellers, Pop Up Shops & Table Top Sellers
We may decline to trade with Home Sellers, Pop Up Shops & Table Top Sellers at our sole discretion. Home Sellers are defined as retailers who trade from residential or non-commercial premises.
Should we choose to trade with Home Sellers, Pop Up Shops & Table Top Sellers we reserve the right to set a minimum price for any Luella branded garments or accessories. Home Sellers, Pop Up Shops & Table Top Sellers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed.
All Pop Up Shops and Table Top Sellers with whom we agree to trade must obtain our express permission sell Luella in advance of advertising any event and venue where they intend to sell Luella branded garments and accessories. This is to avoid any conflict with current Bricks & Mortar stockists in commercial locations where those stockists have exclusivity. This applies to all one-off events including, but not limited to, Christmas markets, other seasonal fairs and sporting events, including horse trials.
Bricks & Mortar Retailers – Moving Premises
Where your trading address changes, and you wish to continue to sell Luella you must contact us before you move to ensure we can still supply you at your new premises. Please note we cannot guarantee that we will continue to trade with you if we have an existing customer in the area into which you will be moving.
Failure to Adhere to our Stockists’ Trading Terms & Conditions
We reserve the right to decline orders and/or withdraw credit terms without notice where trade customers have breached our Terms & Conditions.
Limitation of Liability
Luella shall not be liable for any damage or loss whatsoever and howsoever arising without our prior approval or consent. Such approval or consent shall not be unreasonably withheld provided we are notified of any loss or damage within 7 days of the provision of those goods or services and we are given an opportunity to rectify or make good any faults or defects.
Luella shall not be liable or in breach of contract for the provision of goods or services – or any failure to provide those goods or services - if the damage or default whether wilful or neglectful arises out of the negligence, dishonesty or deliberate breach by or on behalf of individuals, agents or third parties beyond our reasonable control. Similarly, where there has been a failure by you - or any party to whom you sell goods provided by us - to follow our reasonable instructions we will accept no liability for damage or wear and tear.
Force Majeure
Luella shall not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond our reasonable control. Such causes include, but are not limited to: power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, including government mandated shutdowns or lockdowns in the event of a pandemic or similar risk to health event, or any other action that is beyond our control.
Governing Law
The laws of England & Wales will apply in our contract with you and in all cases and without exception.
These Terms & Conditions supplement the Terms & Conditions for use of our website which can be found here.
At Luella our Cashmere Blend knitwear is manufactured in Italy with Italian yarn. All of our yarns contain up to 30% cashmere, and are blended with either merino wool, or a blend of merino wool and bamboo. The bamboo blended yarn is manufactured especially for us and is exclusive to Luella in the UK.
To ensure our knitwear has a robustness and longevity that doesn’t always come with 100% cashmere, we add up to 10% synthetic fibre to our yarns, which might be polyamide or the metallic lurex yarn that features in many of our styles. Whatever the blend of the yarn, Luella cashmere blend knitwear always has a luxurious quality and feel.
In order to ensure a perfect wear each time it’s important to take care of your garment.
We recommend washing Luella knitwear by hand using a detergent designed for cashmere, wool or delicate fabrics. Baby shampoo can be a great, gentle alternative. You can also launder your Luella knitwear on a hand wash cycle in the washing machine at no more than 30 degrees. For best results place the knitwear in a laundry net and don’t spin at more than 700rpm. Never wring your cashmere garment – lay it out flat on a towel and gently ease it into shape before rolling it up in the towel to squeeze out any excess water. Then lay it out flat on a drying rack or a clean towel.
Whichever method you choose to wash your cashmere, it’s always a good idea to gently de-pill your garment with a cashmere comb before washing it. Cashmere and wool are always prone to pilling – this is nothing to do with the quality of the product, but more to do with wearing it. And if you love it, you’ll wear it often! Pilling is a natural process caused when the fibres in the yarn rub against each other and form small balls. De-pilling your garment regularly will improve its appearance and maintain its longevity. And to ensure your garment keeps it shape, it’s best to store it folded.
Whether you’ve purchased sequined knitwear or sequined linens or cottons, we advise that they should be washed inside out at no more than 30 degrees. If you’re putting them in the washing machine, we recommend using a laundry net to avoid any inadvertent snagging of the sequins on other items of clothing. These garments are made using recycled polyester sequins.
Linens and cottons are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees with a gentle detergent. If your linen is either dark in colour, or bright and vibrant, a cold wash will ensure the colours don’t fade.
Viscose and rayon are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees on a hand wash cycle with a gentle detergent. If your garment is delicate turn it inside out and place it in a laundry net.
Bright colours are just for summer, right? Wrong! It’s easy to fall into the trap of associating your yellows, reds, oranges, and light blues with summertime. They are, after all, the colours of everything we associate with the season – sea, sand, cloudless sky, and floral displays. It’s probably why many of us reach for the neutrals when autumn and winter come around. Those greys, browns, and blacks seem to fit the environment – and possibly our mood.
But there are plenty of reasons to ignore those instincts in winter. Bright colours are just perfect as an accompaniment to the muted tones of the natural world. They’re also a bit of a tonic for a time of year when we’re craving a little heat and light in our lives, just when the evening seems to come far too soon every day. So before you pack away your beloved bright clothing for the winter, have a look at our guide to technicolour when everything else is in black and white.
It’s no coincidence that the highlight of the social calendar happens at the exact nadir of winter. The Romans had Saturnalia, a festival of gift-giving, partying, and the annual tradition of masters waiting on their slaves. The Celts celebrated the winter solstice with more feasting and festivities, and of course, they gave us the idea of decorating a tree, which we still do today. And the Germanic people and Vikings, who really had the toughest of winters, would also spread the cheer in their Yule celebrations. Cue more light, feasting, and wild gatherings that make the average office Christmas party look like the local book club tombola!
In other words, there’s something innately human about introducing light, colour, and conviviality into your life when the world around you is doing the opposite. And your wardrobe can play a wonderful role in fulfilling that particular need.
So, instead of pulling on your rusty browns and cool grey (however gorgeously autumnal they are), just go for it with a splash of colour to warm your soul. If it’s a little nippy out, why not snuggle up in a vivacious jumper? The Kiera star jumper comes in hot pink and berry and feels like you’re wearing a Caribbean sunset, regardless of what the British weather’s doing. Or go for an even richer interpretation of winter warmth with the Astrid Jumper? It’s the colour of the glühwein (translation: smoldering wine) you get from the Christmas market, and we all know how a mug of that makes us feel, don’t we?
Christmas isn’t the only celebration that brings us all together at the tail end of the year. We’re also treated to an international phenomenon and a uniquely British affair – Halloween and Bonfire Night.
Thanks to the pumpkins we’ve carved for generations, orange has become the Official Colour of Halloween by order of the Department of Taste. It also happens to be a lovely rich and balmy colour, occupying the centre of the warm section of the colour wheel. If you’re out shopping you’re going to see orange highlights everywhere during a Halloween season that seems to get longer every year. And that means it’s the perfect opportunity to bring a little orange into your life.
You could shop around for an orange jumper or coat, but we can probably all agree that unbroken orange can be a bit much, and struggles to complement other clothing as it’s so dominant. If you do want to take that route, try and find something towards the redder part of the spectrum, as that better complements jeans and dark greys.
However, orange is a wonderful highlight colour, as you can see from the Tess jumper in pink – note the orange flashes separating the hem and cuffs from the main body and arms. They just bring enough orange to stand out without being overwhelming. Or how about an accessory? The cowhide purse comes in a vivid warm orange, and it’ll brighten you up every time you open it.
Five days after Halloween, when you’ve finally finished off your kids’ confiscated chocolates, there’s another celebration, this time with every colour under the moon. How many of us go out to watch a firework display on Guy Fawkes’ Night and then head off to a bar or restaurant to tuck into some delicious warm food or a cheeky drink? The atmosphere is always fantastic, and it’s the perfect opportunity to show off a bit of colour to match the mood.
You can get more out of the star design, for example with a warming coral-coloured jumper, this time featuring sparkly lurex thread that catches the light like a thousand fireworks. Or how about a great aqua and teal jumper, like the Robyn design, which really lights you up on a cold evening with its rich, organic glow. There’s a hint of hygge going on with the design, too, thanks to the ordered geometry of the central pattern.
Going colourful when the world around you is dressing drab is a great way to stand out. Depending on how brave and outgoing you are, you don’t have to have volume control when it comes to colours. Even though something subtly colourful will give you a slight edge, why not go all the way and step out in a rainbow of shades? A lively stripy jumper worn under a red overcoat, or light blue trousers against a warm brown patterned jumper will work a treat, and ensure nobody thinks you’ve let the long nights get to you.
Just have a look at your summertime wardrobe and see if there are any perfect layering opportunities. A bright T-shirt can be worn under a more muted cardigan, for example. It just looks the part and makes you stand out enough to look like you’re not trying. And of course, there’s always room for an array of colours in your accessories. If you are dressed a little more mutedly, through taste or uniform requirements, there’s nothing to stop you from making your hat, scarf, shoes, or bag a beacon of colour against the muted backdrop.
Colour is known to help lift your mood, and there’s no better way to put it into action than to actually be wearing it. It just makes you feel confident and approachable, and for many of us, that’s exactly what we feel like we’re lacking in the wintertime. Every time you catch yourself in the mirror, you’re going to get a little tingle, so just imagine how you’re going to lift all the people around you, whether it’s friends, family, or colleagues.
Obviously, you still need to exercise judgment in your clothing. If you like to feel great but don’t want to stand out too much, it’s all about small sections of colour against darker dominating colours. Look for complementary pairings, like mustard yellow and black; turquoise and tan; powder blue and pastel purple; pink and green; or the absolute classic, teal and scarlet.
It’s always possible to find garments that feature two complementing colours, but it can give you more options if you have a wardrobe full of single-colour items that you can mix and match. Black might not seem like the first shade you’d think of when considering colour, but it forms the canvas for absolutely any bright colour you can imagine, and it’s always going to enhance the one you choose.
Pink is surprisingly cross-compatible, too, especially a subtle pastel shade. It goes beautifully with a darker brown, most shades of red, olive greens, and white, but its most natural match is probably a darker blue – the two colours really set each other off, and there’s that sweet combination that looks confident and lively even though (and perhaps because) it shouldn’t really work.
Colour and winter really are the best of friends, especially when it comes to fashion. As we’ve seen, humans have a real craving for colour, warmth, and light, and we can bring at least two of them to the party with some well-chosen winter wear.
It’s a time for celebration and getting together with friends and family, but it’s also a period when we spend quite a lot of our days and nights outdoors. Pulling on something infused with summery shades just makes the winter seem a little more friendly and reassuring, just when we need it the most.
